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If you own a website, blog, or any other online property, you got to be savvy with organic search engine rankings and its massive worth.  Given that search engines make up more than 85% of online traffic worldwide, it’s could only be termed amateurish to give organic rankings a skip.

All the more when organic search rankings can come for free. But that’s all about organic rankings. What about the next ‘big thing’ in internet marketing—social media. Does social media optimization have any pull with organic rankings?

It does!

After Google’s Social Search, it’s common knowledge that social media activities impact organic search results. Through Social Search, Google takes stock of your social activities and accordingly credits your organic rankings.

This is true all the more after Google’s Penguin update. Although it took a while before SEO experts could get wind of Penguin, an immediate impact was visibly palpable across SERPs. Now of course, empirical results have come out with the thing: social media efforts now have greater leverage on Google SERPs.

There is a wide notion that Google attaches certain distinction to +1. While this remains a debatable hypothesis, the idea doesn’t seem totally out of place. Given that Google is the largest search property, it’s probable that it may be slightly sneaky towards its own entity.

A lot of social analysts already believe adding Google +1 button to your website and blog, and setting up a Google Business Page raises your organic stakes. Intelligent use of social media campaigns encouraging people to give you +1s is also gaining grounds fast.

Just to play safe, if using multiple social media outlets, make sure Google +1 stays populated and alive.

Google’s New Content Life Cycle

Post Panda, Google revisited content lifecycle with a more social approach. Now whenever fresh content gets indexed by the Google spider, it’s handed a bit of a free ‘lift’ on the rankings. This allowance
lasts a few days, and goes to show Google’s fascination for new content creation. During these ‘free run’ days, the content apparently maintains relatively high search engine rankings.

Within this short period, Google judges the new content for the links it draws from various social media platforms, including Twitter, Pinterest, Facebook, and various social bookmarking sites. Every like, share and pin that points towards the content in those few days adds to, and even prolongs, its free run.
Sometime in the middle of the second week Google does a focal shift. From social media relevancy, it starts directing its focus on authoritative backlinks. But not just any backlink! Google gets down to pick backlinks that relate to social mentions attained during the free run.

Therein lies an underlying lesson for all budding search engine optimizers: before getting down to building backlinks, get around to what social media properties have to say about your content. Build your backlinks around that.

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