In today’s web environment having a Responsive Web Design is essentially a requirement. Responsive web design is the standard for mobile optimization, recommended by major search engines like Google and Bing. Occasionally alternative methods of mobile optimization will rear their heads, but for most businesses and sites, responsive design offers the best benefits and cost efficiency.

Techniques How to Make a Website Mobile Friendly

Techniques How to Make a Website Mobile Friendly

Why is mobile optimization so important? Well, in the UK, roughly 1 in 4 people browsing the web are doing so from a mobile device. That means 25% of your potential users are on phones or tablets. Older web designs look horrendous and function very poorly on these devices, offering the 25% of people an extremely subpar experience. Around the world, those numbers soar even higher, with many nations around the world already seeing a majority of users coming from mobile.

The UK’s mobile browsing share only going to go up as time passes as smartphones and tablets continue to penetrate the market and grow more capable and convenient. Mobile websites are the best way to future-proof your online presence, and prepare your website for the next generation of browsers.

So with all that out there, you should also keep in mind that not every responsive website is created equally. Just like any creative asset, there are some differences between a “responsive design” and a “great responsive design.” Let’s try to make sure you fall into the latter camp. Here are a few tips and tricks for building the best mobile experience possible:

  1. Keep your copy short and to the point. In general, large amounts of text are not very appealing on small screens, so make your statements short and sweet.

  2. Use large, tappable interactive elements. A mouse is a very precise instrument, which led web designers to use fairly small links in the past. Meanwhile, a finger is absolutely not precise. The good news is, any button that’s big enough to tap, is also equally easy to click—in fact it’s a better design all around, and conforms to the modern look and feel, which brings us to a related point…

  3. Low density. Don’t put very many things on screen at once. Modern design principles include lots of space, so that users don’t get lost and can easily navigate to their destination on the page. On mobile devices this is even more important, due to the smaller screens and less precise interaction tools.

  4. Fast loading times. Website loading time is always important, but even more so on mobile devices. Mobile users are more likely to bounce from a site due to slow loading, so compress your files and consolidate CSS files wherever possible, and generally reduce the amount of data your site requires.

Thanks to our strong experience in both mobile and web technologies, responsive, mobile-friendly websites are a specialty of Software Developers UK. Work with our in-house design and web development teams to revamp your web presence and ensure you are making the most of what the web offers in today’s mobile era. It’ s time to boost your sales in 2015, start with a mobile friendly website.

Call 0422 710 780 or visit our website to get in touch.

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