Category Archives: "Uber"
From Black Cabs to the Stylish New Uber: How a Transportation App Changed the World
Uber has seen it’s fair share of controversy. Managing the PR of that company sounds like a nightmare, as we observed recently when the #Ubergate surged due to a few uncouth statements made by Uber senior officers. Despite all of that Uber continues to forge ahead, growing at an astounding pace thanks to one key advantage: consumers really want it.
Building Apps like Uber, Learning from #Ubergate
Uber is an incredible piece of technology, no two ways about it. But it has also been a PR disaster, as the hashtag #Ubergate reveals. Uber has been plagued with uncouth comments from their senior execs, poor control of privacy issues, hostile policies against competitors, not to mention their tenuous relationship with taxi regulations.