As a startup, your website is an extremely important asset. The internet represents a massive opportunity for growth and awareness, and your website is the key to unlocking that potential. Quality websites attract new traffic, improve brand awareness, educate potential customers, and convert visitors to drive business, and they do that through high quality content, modern designs, and technical acumen. If you notice deficiency in any of these three categories, your website is not performing at 100% and it may be time to make some changes.

If you have an idea for a killer app, or you’re looking for ways to leverage mobile technology for your business, it can be intimidating trying to plot a course forward to success. So here ten basic steps to take your idea to completion and success:

This year’s Commonwealth Games are well underway in Glasgow, with 4,950 athletes from 71 countries making it the second largest Commonwealth Games in history. For fans keeping up with the events from around the world, there are official apps available for iOS, Android and Windows Phone. The Windows Phone app is an interesting addition, as Windows represents a relatively small share of smartphones and is still developing its app market, but it definitely deserves to be included.

These startups are heading in new directions, merging, modifying, and sometimes abandoning current practices in an attempt to push their businesses forward. They blend genius business plans, revenue models, and stylish branding to surge ahead. Here’s our count, in no particular order, of the top 7 startups that are doing things differently.

Engagement is, in some ways, the only metric that matters when it comes to mobile apps. You can define your level of success based on how engaged your audience is; that is, actively using the app, rather than downloading and ignoring (or deleting). Engagement is valuable. It catches people’s attention, puts your name in headlines. Engagement is what grows your app. It’s the holy grail of app design. App owners lose sleep thinking about how to engage users, and when they sleep they dream of beautiful UI designs and hordes of happy customers. I can’t offer all the answers here, but maybe I can help kickstart your brain.

Morph is back after a long hiatus thanks to the power of the social web. Morph first appeared in 1977 and reappeared frequently thereafter as part of artist Tony Hart’s UK TV programmes for children. However, despite his long absence, Peter Lord and the Aardman Animations studio were able to revive Morph, gaining the funding needed to produce a run of original Morph shorts. Morph’s recent triumph showcases the power of social media and branding.

If you’re looking to take your business online, or start an online business, you’ll need a solid web development team to get you up and running. Since your website will be your core asset for online business, it goes without saying that you need to find the best team available to build it for you. If you’re in the market for a web development partner, here are a few areas in which their expertise will be crucial to your success.
 

One area where apps shine in a business setting is when they are in the hands of your sales team. Sales representatives thrive when they have access to the right assets to engage potential customers. A tablet app expedites the sales process by enhancing access to client and product information, giving your team everything they need to close the deal on the spot—wherever that spot may be.

If you look at the number of smartphones in the world—a whopping 1.5 billion—it is easy to see why most of the thought leaders are banking on mobility as the next big engine of growth. But the pace of change is so much that it has left businesses confused: Do we need a mobile strategy? And if yes, how do we go about it? The catch is that the mobile world thrives on social networks, user experience, and innovative ideas, and as such is elusive for those accustomed to the established ways of thinking. But it need not be this way. With the services of an experienced app development partner like Software Developers UK, it is possible to break into the market comfortably.

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